Stories
Stories
Stories
Our capital has launched 40+ locations nationwide — creating jobs, supporting communities, and fueling growth.
Our capital has launched 40+ locations nationwide — creating jobs, supporting communities, and fueling growth.
Our capital has launched 40+ locations nationwide — creating jobs, supporting communities, and fueling growth.
Across our deals, we have locations from Denver, Colorado to Charlotte North Carolina.
Across our deals, we have locations from Denver, Colorado to Charlotte North Carolina.
Across our deals, we have locations from Denver, Colorado to Charlotte North Carolina.
40+ new locations
40+ new locations
40+ new locations
500+ jobs
500+ jobs
500+ jobs
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Switchyards
Switchyards is on track to open 22 new locations with the help of Homegrown financing
“I didn’t want to have to spend another six months, twelve months fundraising... Taking my eyes off the business in the process.”
Michael Tavani
CEO & Founder of Switchyards
Switchyards is the world’s first neighborhood work club. We're creating places to do our best thinking and most productive work. Near home. Around friends and neighbors. Always open — 24/7.
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Sugarcoat
Sugarcoat had 14 locations, now they are on track to have 22, and they are expanding faster than ever before.
"Homegrown took the time to understand our business and created a special tenant improvement bridge product specifically tailored for building new stores. This gave us the immediate capital we needed to move quickly — a true game changer for us,."
Peiru Kim
CEO & Founder of Sugarcoat
Sugarcoat Beauty delivers a modern, elegant, and luxurious beauty experience, offering high-end nail and hair services in a pristine, welcoming environment. Founded by Peiru Kim, who built the business from the ground up with a passion for quality and care, Sugarcoat is committed to using top-tier products and creating a healthy, client-centered atmosphere.
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Jinya Ramen Bar
Homegrown Financing has helped Jinya open 3 locations and increase revenue over 30% in 6 months
“The Homegrown team has been instrumental in supporting us during a pivotal phase of our growth. Their funding strategy enabled us to accelerate our expansion and achieve twice the anticipated growth without compromising our hard-earned equity.”
William Chen
Chairman of WC Concepts
JINYA Ramen Bar brings authentic Japanese ramen culture to the U.S., offering rich, slow-simmered broths, perfectly aged noodles, and traditional toppings in a modern, approachable setting. Founded by Tomo Takahashi to revive his family's culinary legacy, JINYA makes ramen an everyday ritual with serious flavor and thoughtful detail in every bowl.
"Unlike traditional financing, Homegrown's approach meant no personal guarantees, no equity dilution, and the payments are all tax-deductible."
Peiru Kim
CEO & Founder of Sugarcoat
Sugarcoat
We had 14 locations, now we are on track to have 22, and we are expanding faster than ever before
Tap to read their story
"Unlike traditional financing, Homegrown's approach meant no personal guarantees, no equity dilution, and the payments are all tax-deductible."
Peiru Kim
CEO & Founder of Sugarcoat
Sugarcoat
We had 14 locations, now we are on track to have 22, and we are expanding faster than ever before
Tap to read their story
“I didn’t want to have to spend another six months, twelve months fundraising... Taking my eyes off the business in the process.”
Michael Tavani
CEO & Founder of Switchyards
Tap to read their story
Switchyards
Switchyards is on track to open 22 new locations with the help of homegrown financing
“I didn’t want to have to spend another six months, twelve months fundraising... Taking my eyes off the business in the process.”
Michael Tavani
CEO & Founder of Switchyards
Tap to read their story
Switchyards
Switchyards is on track to open 22 new locations with the help of homegrown financing
“Their funding strategy enabled us to accelerate our expansion and achieve twice the anticipated growth without compromising our hard-earned equity.”
William Chen
Chairman of WC Concepts
Jinya Ramen Bar
Homegrown Financing has helped us open 3 locations and increase revenue over 30% in 6 months
Expand to read their story
Tap to read their story
“Their funding strategy enabled us to accelerate our expansion and achieve twice the anticipated growth without compromising our hard-earned equity.”
William Chen
Chairman of WC Concepts
Jinya Ramen Bar
Homegrown Financing has helped us open 3 locations and increase revenue over 30% in 6 months
Expand to read their story
Tap to read their story
“The Homegrown team has been instrumental in supporting us during a pivotal phase of our growth. Their funding strategy enabled us to accelerate our expansion and achieve twice the anticipated growth without compromising our hard-earned equity.”
William Chen
Chairman of WC Concepts
Jinya Ramen Bar
Homegrown Financing has helped us open 3 locations and increase revenue over 30% in 6 months
Expand to read their story
“The Homegrown team has been instrumental in supporting us during a pivotal phase of our growth. Their funding strategy enabled us to accelerate our expansion and achieve twice the anticipated growth without compromising our hard-earned equity.”
William Chen
Chairman of WC Concepts
Jinya Ramen Bar
Homegrown Financing has helped us open 3 locations and increase revenue over 30% in 6 months
Expand to read their story
“I didn’t want to have to spend another six months, twelve months fundraising... Taking my eyes off the business in the process.”
Michael Tavani
CEO & Founder of Switchyards
Switchyards
Switchyards is on track to open 22 new locations with the help of homegrown financing
Expand to read their story
“I didn’t want to have to spend another six months, twelve months fundraising... Taking my eyes off the business in the process.”
Michael Tavani
CEO & Founder of Switchyards
Switchyards
Switchyards is on track to open 22 new locations with the help of homegrown financing
Expand to read their story
"They created a special product, a bridge loan, just for my building of new stores. Unlike traditional financing, Homegrown's approach meant no personal guarantees, no equity dilution, and the payments are all tax-deductible."
Peiru Kim
CEO & Founder of Sugarcoat
Sugarcoat
We had 14 locations, now we are on track to have 22, and we are expanding faster than ever before.
Expand to read their story
"They created a special product, a bridge loan, just for my building of new stores. Unlike traditional financing, Homegrown's approach meant no personal guarantees, no equity dilution, and the payments are all tax-deductible."
Peiru Kim
CEO & Founder of Sugarcoat
Sugarcoat
We had 14 locations, now we are on track to have 22, and we are expanding faster than ever before.
Expand to read their story
Our Impact on the Map
Our Impact on the Map
Our Impact on the Map
Homegrown
Made with soul in Atlanta.
@2025 Homegrown Financing Inc. and Homegrown Management LLC
675 Ponce De Leon Ave NE, Suite 8500, Atlanta GA 30308
The information on this website does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Further, none of the information contained on this website currently or in the past is a recommendation to invest in any securities or a recommendation of any interest in any fund or investment offered by Homegrown Financing, Inc. By using this website, you accept our Terms of Use and Privacy Policy. Past performance is no guarantee of future results. Any historical returns, expected returns or probability projections may not reflect actual future performance. All investments involve risk and may result in loss, including loss of principal. Homegrown Financing, Inc. does not render investment, financial, legal or accounting advice.
Any financial forecasts or financial returns, whether in the form of dividends or capital appreciation displayed on this website are for illustrative purposes only and are not a guarantee of future results.
Alternative investments are speculative and possess a high level of risk. No assurance can be given that investors will receive a return of their capital. Those investors who cannot afford to lose their entire investment should not invest. Investments in private placements are highly illiquid and those investors who cannot hold an investment for an indefinite term should not invest. Private credit investments may be complex investments and they are subject to default risk. This website is only available to certain qualified investors.
The information on this website does not constitute investment advice. The only basis for purchasing any securities is the final base sale document or private placement memoranda. Such offerings are made only to persons who are "accredited investors" as defined in Rule 501(a) under the Securities Act of 1933, as amended. Investors should make their own independent evaluation and analysis, consult financial, tax, investment consultants, etc., and decide whether to invest. No communication by Homegrown or any of its affiliates through this website or any other medium should be construed or is intended to be investment, tax, financial, accounting, or legal advice.
Homegrown
Made with soul in Atlanta.
@2025 Homegrown Financing Inc. and Homegrown Management LLC
675 Ponce De Leon Ave NE, Suite 8500, Atlanta GA 30308
The information on this website does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Further, none of the information contained on this website currently or in the past is a recommendation to invest in any securities or a recommendation of any interest in any fund or investment offered by Homegrown Financing, Inc. By using this website, you accept our Terms of Use and Privacy Policy. Past performance is no guarantee of future results. Any historical returns, expected returns or probability projections may not reflect actual future performance. All investments involve risk and may result in loss, including loss of principal. Homegrown Financing, Inc. does not render investment, financial, legal or accounting advice.
Any financial forecasts or financial returns, whether in the form of dividends or capital appreciation displayed on this website are for illustrative purposes only and are not a guarantee of future results.
Alternative investments are speculative and possess a high level of risk. No assurance can be given that investors will receive a return of their capital. Those investors who cannot afford to lose their entire investment should not invest. Investments in private placements are highly illiquid and those investors who cannot hold an investment for an indefinite term should not invest. Private credit investments may be complex investments and they are subject to default risk. This website is only available to certain qualified investors.
The information on this website does not constitute investment advice. The only basis for purchasing any securities is the final base sale document or private placement memoranda. Such offerings are made only to persons who are "accredited investors" as defined in Rule 501(a) under the Securities Act of 1933, as amended. Investors should make their own independent evaluation and analysis, consult financial, tax, investment consultants, etc., and decide whether to invest. No communication by Homegrown or any of its affiliates through this website or any other medium should be construed or is intended to be investment, tax, financial, accounting, or legal advice.
Homegrown
Made with soul in Atlanta.
@2025 Homegrown Financing Inc. and Homegrown Management LLC
675 Ponce De Leon Ave NE, Suite 8500, Atlanta GA 30308
The information on this website does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Further, none of the information contained on this website currently or in the past is a recommendation to invest in any securities or a recommendation of any interest in any fund or investment offered by Homegrown Financing, Inc. By using this website, you accept our Terms of Use and Privacy Policy. Past performance is no guarantee of future results. Any historical returns, expected returns or probability projections may not reflect actual future performance. All investments involve risk and may result in loss, including loss of principal. Homegrown Financing, Inc. does not render investment, financial, legal or accounting advice.
Any financial forecasts or financial returns, whether in the form of dividends or capital appreciation displayed on this website are for illustrative purposes only and are not a guarantee of future results.
Alternative investments are speculative and possess a high level of risk. No assurance can be given that investors will receive a return of their capital. Those investors who cannot afford to lose their entire investment should not invest. Investments in private placements are highly illiquid and those investors who cannot hold an investment for an indefinite term should not invest. Private credit investments may be complex investments and they are subject to default risk. This website is only available to certain qualified investors.
The information on this website does not constitute investment advice. The only basis for purchasing any securities is the final base sale document or private placement memoranda. Such offerings are made only to persons who are "accredited investors" as defined in Rule 501(a) under the Securities Act of 1933, as amended. Investors should make their own independent evaluation and analysis, consult financial, tax, investment consultants, etc., and decide whether to invest. No communication by Homegrown or any of its affiliates through this website or any other medium should be construed or is intended to be investment, tax, financial, accounting, or legal advice.
Homegrown
Made with soul in Atlanta.
@2025 Homegrown Financing Inc. and Homegrown Management LLC
675 Ponce De Leon Ave NE, Suite 8500, Atlanta GA 30308
The information on this website does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Further, none of the information contained on this website currently or in the past is a recommendation to invest in any securities or a recommendation of any interest in any fund or investment offered by Homegrown Financing, Inc. By using this website, you accept our Terms of Use and Privacy Policy. Past performance is no guarantee of future results. Any historical returns, expected returns or probability projections may not reflect actual future performance. All investments involve risk and may result in loss, including loss of principal. Homegrown Financing, Inc. does not render investment, financial, legal or accounting advice.
Any financial forecasts or financial returns, whether in the form of dividends or capital appreciation displayed on this website are for illustrative purposes only and are not a guarantee of future results.
Alternative investments are speculative and possess a high level of risk. No assurance can be given that investors will receive a return of their capital. Those investors who cannot afford to lose their entire investment should not invest. Investments in private placements are highly illiquid and those investors who cannot hold an investment for an indefinite term should not invest. Private credit investments may be complex investments and they are subject to default risk. This website is only available to certain qualified investors.
The information on this website does not constitute investment advice. The only basis for purchasing any securities is the final base sale document or private placement memoranda. Such offerings are made only to persons who are "accredited investors" as defined in Rule 501(a) under the Securities Act of 1933, as amended. Investors should make their own independent evaluation and analysis, consult financial, tax, investment consultants, etc., and decide whether to invest. No communication by Homegrown or any of its affiliates through this website or any other medium should be construed or is intended to be investment, tax, financial, accounting, or legal advice.